Our Story
A journey from Ethiopian traditions to modern beauty
Our Heritage
Founded in 2020, Adey Beauty draws inspiration from centuries-old Ethiopian beauty traditions. Our founder, inspired by her grandmother's natural beauty recipes, set out to create a modern luxury skincare line that honors these ancient practices.
The name "Adey" comes from the Amharic word for "beautiful," reflecting our commitment to helping everyone discover their natural beauty through time-tested Ethiopian ingredients and modern science.
Our Journey
2024
The Beginning
Adey Beauty was founded with a vision to share Ethiopian beauty secrets with the world.
2024
First Collection Launch
Launch of our signature Adey Ababa collection, featuring rose-infused products.
2025
Sustainability Initiative
Implemented 100% sustainable packaging and ethical sourcing practices.
2026
Global Expansion
Expanded to international markets while maintaining our commitment to quality.
Our Values
Heritage
Honoring Ethiopian beauty traditions while embracing modern innovation.
Sustainability
Committed to environmental responsibility in every aspect of our business.
Quality
Using only the finest ingredients to create exceptional products.